With a persuasive proposal, your task is to lead your readers to the conclusion or decision that you think is a win-win. Present your strongest options first and then the less favoured alternatives.
Introduction, background, situation, objectives, context – not everybody will already have this information
Criteria for the preferred solution including your ‘authority’ for making the recommendation
Method of evaluating the evidence
Where relevant, point out actions already taken in making progress compatible with your recommendation
Present your best option first – point out the benefits and also potential losses if the best option isn’t chosen
Then present alternatives, which are still satisfactory
Describe easy-to implement next steps to make the recommendation happen
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