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With a persuasive proposal, your task is to lead your readers to the conclusion or decision that you think is a win-win. Present your strongest options first and then the less favoured alternatives.
- Introduction, background, situation, objectives, context – not everybody will already
have this information - Criteria for the preferred solution including your ‘authority’ for making the recommendation
- Method of evaluating the evidence
- Where relevant, point out actions already taken in making progress compatible with your recommendation
- Present your best option first – point out the benefits and also potential losses if the
best option isn’t chosen - Then present alternatives, which are still satisfactory
- Describe easy-to implement next steps to make the recommendation happen
