Get ready to supercharge your web design skills by learning the ins and outs of typography. This comprehensive guide to web typography will tell you everything you need to up your web creation game. Although its strong significance may often be overlooked, typography plays a fundamental role in web creation — this means branding, visual design, user experience, user interface, content strategy … the whole entourage. But before we begin, what is web typography, and why is it important? In this article, we will cover everything you need to know about typography as a web creator. We’re talking concepts, principles, terminologies, guidelines on choosing the best fonts, and of course, action items. In its simplest terms, typography is the art and technique of arranging type. It’s not only about the design or composition of the letters and characters and their arrangement. Of course, it’s about those things — but it’s also about communication, visual identity, brand persona, usability, and much more. Before we embark on understanding the ins and outs of typography for web design, an important topic to cover is why typography is so important. Ultimately, when people visit a website to read its text, they’re looking to find out information about you — and we know that words matter. As content creators, we can definitely appreciate that presentation is of equal value to a website’s content. Just as a website’s visual design, interactive features, and overall functionality determine a website’s quality, the same is true for its typography. After taking this course, you’ll be equipped and empowered to implement your knowledge and understanding of web typography’s essence and how it can make or break any and every website.